Monday, September 30, 2019

Aramis - New West

 Although this is often called an aquatic or proto-aquatic, don't go into this expecting a fresh fougere like Cool Water, Eternity, Escape, Polo Sport, and the like. This is a dense, dark, complex, aromatic, green fragrance through and through, albeit with some touches which anticipate the 90's. This is more of a close friend of Guy Laroche's Horizon, even if it's not a close relative.

It starts off with a distinct watermelon note. I don't mean a typically aquatic melon nuance, but rather an obvious and forward melon note. It's paired with a salty aquatic note, smelling quite oceanic, but not fresh. This fruity aquatic pairing lasts for a couple of hours, and is the extent of the 90's touches. As it dries down, it becomes undoubtedly clear that this is a child of the 80's. The herbaceous and woody notes start dominating the composition. Although some mint gives it a fresh touch, the fragrance is marked by its primarily dark, pungent, bitter, and green direction. Juniper, pine, artemisia (probably what's giving the fragrance so much pungency to my nose), and leather jump at me, along with a cedar note which is more akin to cedarwood oil than to the pencil shavings note. I don't really get moss out of it, unfortunately. This is an 80's powerhouse through and through, but a very unique one.

I haven't tried the blue bottle version. The one I have is from 2014. Compares to other reformulations from Aramis, this actually has decent performance. I get maybe 8 hours from it. It projects strongly for a couple of hours before it turns into a skin scent.

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